Yahoo! Internet Life Increases Circulation
Posted on May 26, 1998
Ziff-Davis announced that Yahoo! Internet Life will increase its rate base from 400,000 to 600,000 in February 1999. According to Publisher Jim Spanfeller, Yahoo! Internet Life has experienced strong growth since its inception, with a rate base that has increased 500% since its launch.
The magazine's rate base will have grown from 100,000 a quarter in the fall of 1995 to 600,000 a month in February 1999. "Web users are a growing, affluent, and intelligent audience who look to Yahoo! Internet Life for information on the usefulness and entertainment value of the Internet," says Spanfeller. "With the numbers moving the way they are, we anticipate a lot more growth in the future."
As a lifestyle and service magazine and Internet guide, Yahoo! Internet Life monitors, comments on, and chronicles Internet culture, and helps readers find the best the Web has to offer. Published by Ziff Davis, Yahoo! Internet Life is based in New York, with branch offices in major markets around the country.
