Weider Publications Partners with AOL
Posted on March 30, 1998
Weider Publications signed a one year agreement with AOL for fitnessonline to be an anchor tenant in the Sports channel and an exclusive anchor tenant in the Healthy Living channel, both under the Fitness subcategory.
The anchor tenant program will expose fitnessonline and its partners to a new audience of over 11 million loyal members, allowing fitnessonline to further its mission to offer superior content and services related to health and fitness issues.
fitnessonline is also announcing a licensing agreement with Video Fitness, a close-knit community on the Web. Individuals contribute 90% of the Web site's content. Video Fitness has developed a network of like-minded individuals who work together to maintain a consumer guide to exercise videos built by and for home exercise enthusiasts. Visitors go to the site to exchange goals and advice, compare notes, and arrange meetings off-line.
Weider Publications' division, fitnessonline, is a resource for everyday people who want a complete guide to overall health and fitness. fitnessonline is based in Los Angeles, Calif. and is a division of Weider Publications, Inc.
