PR Newswire Links Individual Press Releases to Technorati

Posted on January 16, 2007

In a press release, PR Newswire has announced that they will be linking individual press releases to Technorati so people can find out which blogs are linking to them. Each press release contains a skinny button linking to Technorati that looks like this:

The press release says marketers can see up an an automatic watch list on Technorati to track blog coverage.

It will only work if bloggers link directly to the press release and some bloggers may very well do that now that PR Newswire is using Technorati as a track back type feature. PR Newswire competitor PRWeb provides trackbacks for its press releases.