PixelPlay to Adobt Atari and Hasbro Games for Interactive TV

Posted on April 20, 2005

PixelPlay and Atari, Inc. have announced an agreement whereby PixelPlay will create and publish four classic Atari games and four Hasbro board game brands for interactive television platforms in the U.S. and Canada. PixelPlay will integrate notable Hasbro brands, including Scrabble, Yahtzee, Monopoly and Boggle, as well as Atari's original arcade games, Centipede, Asteroids, Missile Command and Breakout, reviving these classic games for its interactive television subscribers. PixelPlay says it has established licensing agreements with many of the world's top brands ranging from notable family entertainment to classic arcade games, with the goal of providing content to interactive television platforms.