Flipboard App Promises to Filter Out Noise

Posted on July 20, 2010

An iPad app called Flipboard is getting some buzz. The app lets you view the stories, photos, news and updates being shared by your Twitter and Facebook friends in the form of a social magazine.

"With over 1 billion posts shared every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date," said Mike McCue, Flipboard's CEO. "We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream."

Robert Scoble has a review of Flipboard here. Flipboard (and makers of similar apps) need to make sure they don't anger publishers by taking too much content. It is difficult to see the future of tablet apps, like the apps for the iPad. If tablets get fast enough (which they should) - and have powerful enough browers - then people will just go directly to the websites like they do when they are using PCs or Macs.

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