Borders, Toyota Sienna, and Parenting Join to Host Reading '99

Posted on January 21, 1999

Borders Books & Music and Parenting magazine have once again joined together to launch Reading '99. The program, which is sponsored by Toyota Sienna, focuses on family literacy, inviting parents and their children into Borders stores across the U.S. to listen to storytellers read their favorite stories.

Borders stores will be the venues for Reading '99 family story hours during one of two designated weekends: February 20-21 or February 27-28 (for more details call 888-81-Books). Families are invited to come and listen to stories, pick up a family bonus bag, participate in a raffle to win Borders gift certificates, and possibly meet a costume character.

"Following the success of Reading '98, which attracted approximately 7,000 people to our story hours at 50 different stores, we are very excited to be extending these fun reading events to almost all of our stores and their customers this year," said Marilyn Slankard, vice president of Borders Marketing.