SLC Publications Launching NASCAR Lifestyle Magazine
Posted on November 7, 2006
SLC Publications is launching Speedway Club Luxury Living, a glossy, 84-page luxury lifestyle publication for women with a focus on NASCAR. The niche publication primarily targets women with high incomes. The intial membership will include 5,000 Speedway Club members.
From celebrities and charities to real estate and extravagant getaways, Speedway Club Luxury Living highlights the luxury lifestyles of people, places and things within the world of NASCAR. The premiere issue, with young gun driver Kasey Kahne on the cover, explores everything from chic party planning and holiday decorating to the advances women are making in the world of motorsports and new college degrees offered in the business of motorsports.Speedway Club Luxury Living is designed by Creative Director Fabi Preslar of SPARK Publications. It will be sold for an introductory price of $5.00 at the Nextel Cup Chase races this season. It will be available by subscription starting Feburary, 2007."This magazine represents the six degrees of NASCAR," said Editor-in- Chief, Colleen Brannan. "While there is a driver on the cover, it's less about cars and tracks and more of an up close and personal look at how NASCAR- related people live, eat, entertain, decorate and recreate."
"The overwhelmingly positive reaction to the magazine validates our thinking that there is a healthy appetite and need for a niche publication like Speedway Club Luxury Living," said Mike Dockery, president of SLC Publications. "It is a natural showcase for the fun loving, yet sophisticated lives of those associated with motorsports."