New Magazines Like Cookie Focus on Upscale Parenting
Posted on March 28, 2006
USA Today has an article that discusses two new publications that focus on upscale parents: Cookie and Wondertime. The article says the parenting magazine business is booming, especially the publications focusing on luxury baby products.
Cookie publisher Eva Dillon tells USA Today, "Advertisers want to reach parents who are more style- and destination-conscious."
Cadillac is one of the big advertisers in Cookie. At least one magazine niche is doing well. Cookie is published by Fairchild International and Wondertime is a Disney publication. It looks good for these two new titles but Child, Parents and Parenting will defend their advertising territory from these newcomers. If the luxury parenting category really flourishes then it is inevitable that new magazines will be launched to compete with Cookie and Wondertime.