HarperCollins Launches New Digital Imprint Called HarperTeen Impulse
Posted on November 26, 2012
HarperCollins has launched a new digital imprint today called HarperTeen Inpulse. The imprint focuses on Young Adult short stories and novellas. New and established authors will be contributing teen ebooks in many genres. The imprint will publish between one and four titles a month to start.
Susan Katz, President and Publisher of HarperCollins Children's Books, had this to say about the new venture: "Readers of YA have embraced digital reading in a big way. We're seeing short-form content becoming more popular in the digital marketplace, and HarperTeen Impulse allows us to experiment with new concepts and deliver content quickly."
The new titles will be released on the first Tuesday of the month and be called "Impulse Tuesday," which is all kinds of brilliant if you ask us. After all, who is more impulsive that a teen? Yet at the same time they are training teens to check the new website on the first Tuesday of each month for new stuff. Although, really, they're probably going to need to publish something new every Tuesday to get a big following.
HarperCollins is going all out on the marketing, with social media outreach, sales promotions, newsletters and cross-promotion in HarperTeen print books. The first titles go on sale December 4, 2012. First out of the gate are Breathless by Sophie Jordan, a companion novella to her Firelight series; Stupid Perfet World a novella set in the future written by bestselling author Scott Westerfeld; the short story Cruisin by Sarah Mlynowski; and Radiant by Cynthia Hand, a novella set in the world of her bestselling Unearthly series.
The pricing is teen-friendly, with titles ranging from $0.99 to $2.99.