Clever Become Someone Else Campaign Promotes Reading

Posted on May 15, 2011

We love this clever advertising campaign to promote reading that was created by Lithuanian advertising firm Love Agency. The "Become Someone Else" campaign was created for Mint Vinetu, a used bookstore in Vilnius, Lithuania.

The people are reading and the cover of the book becomes part of their face. All the posters are a lot of fun, but the top poster with the woman holding a Frankenstein book is our favorite. The other books in the campaign include Don Quixote, The Invisible Man and Hamlet.

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