Ziff-Davis' Internet Computing Renamed Internet Business

Posted on August 5, 1998

With e-commerce gaining more customers across the board, and Internet solutions becoming core to almost every facet of a company's success, Internet Computing, one of the first magazines to cover this market, will change its name to Internet Business to more accurately reflect this market it serves. The name change will be effective with the October issue.

Internet Business, published by Ziff-Davis, is a business magazine about how companies of all kinds and sizes use the Internet to solve their everyday business problems while improving their company's long-term core competency. It will feature real-world case studies of how the net affects literally every area of business, from sales, marketing, and manufacturing, to management and human resources. Internet Business will be edited by the current staff of Internet Computing, including Melanie McMullen, the monthly magazine's editor-in-chief.

"Our readers are demanding more and more information on how to conduct business online and that is the direction we are moving," says McMullen. "Over the course of the last six months we realized that more and more of our readers were turning to our pages to find real world business solutions that could be put to work in their companies right away. Our new name more accurately reflects our move to answer this very important reader need."

Coinciding with the magazine's name change is the hire of Steven K. Thompson, who was appointed Associate Publisher. Thompson, who will relocate to the magazine's San Francisco offices, will report to James Spanfeller, Vice President, Publishing Director. Thompson spent the last four years as Advertising Director/West Coast in Los Angeles for Inc. Magazine.