Gwyneth Paltrow Launching Book Imprint With Hachette Called Goop Press

Posted on November 11, 2015

Gwyneth Paltrow has teamed up with Hachette Book Group to launch a new book imprint. The imprint is called Goop Press and will be part of Grand Central Publishing, which is owned by Hachette. Gwyneth announced the new publishing venture during an interview with Katie Couric and Goop CEO Lisa Gersh at the Fast Company Festival in New York City yesterday.

Gwyneth said, "We're really thrilled because we are starting a book imprint with Grand Central Publishing. They’re great publishers, and so my next cookbook will be the first book on the Goop imprint." Gwyneth's upcoming cookbook is It's All Easy: Delicious Weekday Recipes for the Super-Busy Home Cook. The other books have not been announced yet.

Goop is the Oscar-winning actress' successful lifestyle brand which began as an email newsletter and has expanded to be a lifestyle guide. She herself has published bestselling cookbooks and regularly features lifestyle contributors in her newsletter and website.

To start Goop Press will publish at least three books a year based on content at, although there will also be books by the websites expert contributors. They are not hiring any outside editors yet. For now, all acquisitions and editing duties will be handled by Gwyneth Paltrow, Lisa Gersh, Goop editorial director Elise Loehnen and Karen Murgolo, the editorial director of Grand Central Publishing.

During the Fast Company interview, Lisa Gersh addressed the future of ebooks and print books and why Goop was launching a book imprint. She said, "Books are back. There was this whole fear when ebooks came out that books would just totally disappear. I think it's like any other part of the media business—some people prefer to read a newspaper in the morning and get a little bit of black on their fingers. Some people read it online. I read the real newspaper, my husband reads it online. I think books are the same thing, some people want to read them on their devices and some people want to hold them."

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