Cahners Launches E-Commerce Business Magazine

Posted on January 24, 2000

Cahners Business Information has announced it will launch E-Commerce Business magazine, a publication devoted to covering the expanding business of online transactions. The magazine also will cover the new field of e-commerce services. The first edition of E-Commerce Business, which will have a controlled circulation of more than 100,000, will launch April 17.

E-Commerce Business will publish 18 times in 2000 and will expand to 24 times in 2001. Its readership will be composed of chief executives and other senior executives responsible for making strategic decisions about e-commerce.

"Retail and business-to-business decision makers, whether they are selling over the Internet today or not, need a publication that focuses exclusively on the fast-changing e-commerce environment," said Brian Nairn, Cahners chief operating officer. "E-Commerce Business will provide readers with insights about successful online business models. It will help businesses take advantage of competitive opportunities offered by the Internet, and help them better understand and implement e-commerce strategies and technologies."

Nairn noted that E-Commerce Business will span all online retailing categories, such as books, music, home furnishings, gifts, apparel and consumer electronics. It also will cover B-to-B e-commerce, as well as key services and technologies that support e-commerce.

Lester Craft Jr. is editor-in-chief of E-Commerce Business. Craft had formerly been editor-in-chief of Furniture/Today, another Cahners publication. Kara Graham, formerly assistant director of advertising for Furniture/Today, is associate publisher of E-Commerce Business.