Yahoo Announces Partnership With 150+ Newspapers
Posted on January 4, 2007
Yahoo has announced a partnership with over 150 U.S. newspapers. A New York Times story about the deal says it is with a total of 176 newspapers. The long-term goal of the deal is to have Yahoo tag and index the local content from these newspapers and optimize it for searching.
But the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.They've also synchronized the newspaper's job listings with Yahoo! HotJobs. Newspaper executives are expected to cut more and more deals as they start focusing more on driving traffic to their newspaper websites and less on the print edition.
In that way, local news - one of the pillars of the newspaper business - would become part of a large information network that would increase usefulness for readers and value to advertisers.