WWD to Offer Weekly Print Edition Instead of Daily
Posted on March 14, 2015
WWD has announced that it will offer a weekly print publication instead of a daily one. The final daily print edition will be the April 24th issue. WWD will focus on the web for daily news.
WWD was acquired by Penske Media when it purchased Fairchild Fashion Media from Conde Nast last year. The publication covers beauty, fashion and retail news. WWD's decision to reduce its print frequency is not an unusual one. There are not many daily print news publications remaining in specific industries. Even some newspapers have been reducing print frequencies with digital becoming the dominant way consumers get their news and information.
WWD says in the announcement that it will offer a daily digest of its news by email. This is called the "Digital Daily edition of WWD." The Digital Daily is available to any current WWD subscriber.
WWD says the loss of the daily print edition does not mean less coverage. It promises to double down with content on the website and plans to add editorial staff. WWD says, "To be clear, this doesn't mean we're discarding daily journalism. On the contrary, we're doubling down with an enhanced and invigorated wwd.com where you'll see deeper editorial content, more breaking news and more stories around the clock. As part of this evolution, we'll continue to expand our growing domestic editorial team as well as our international staff. "