Survey Indicates Women Are Spending More Time Online

Posted on March 4, 1998

After running a month-long user survey with 1064 respondents, AltaVista Asiawide revealed some interesting findings. With the objective of having a better understanding of Internet users and online behavior, the survey included questions on psycho-demographic profile, usage, and adoption of the Internet.

It was highlighted that Internet users access the Internet primarily from home for personal use (60%) compared to 25% who accessed it from the office for business purposes. It also showed that more women (22% more) than men are now hooked to the Internet. As the Internet gains its importance, lesser time was spent watching TV and video and on the average, majority of respondents (60%) spend more than 7 hours per day online.

Magazines (45%) and direct mailers (40%) were the most popular media for influencing recent purchases while adult entertainment (20%) tops the list of products purchased online. This gave advertisers and online merchants a valuable indication of products to advertise online.

The most common method of payment for purchases was by credit and charge cards (50%) followed by purchase order (35%). On web sites most visited, it was found that search engine sites (70%) were ranked highest followed by news (65%) and entertainment sites (60%). On search engine sites being the most popular site, key word search (80%) was the most common tool used to gather information on products and services.

Altek is a content organizer, providing a broad range of Internet tools and solutions to allow businesses improve interaction with their customers. Altek also enhances the online experience of Internet users by providing an easy-to-use search platform that is current, entertaining, and informative.