Steven Slon Named New Editor-In-Chief at Success

Posted on July 17, 1997

Success Multimedia Enterprises (SME) today named Steven Slon, former managing editor of Men's Health, as editor-in-chief of Success and Duncan Maxwell Anderson editor-in-chief of Working at Home. These announcements -- coupled with the September launch of Working at Home -- accelerate SME's dynamic dash into multi-title publishing, reinforce the commitment to brand-building and strengthen the signature title, Success.

Success is written for business owners, entrepreneurs and entrepreneurial thinkers. Serving a readership of 1.3 million, the magazine has a domestic circulation of just under one half-million. Currently, the title is actively brand-building on its core product, with several foreign licensing agreements already in place and others under consideration.

Working at Home, a quarterly serving the shelter/technology/lifestyle categories, will make its debut on newsstands September 9th. It is the first magazine to recognize the profound changes taking place in the way people approach their businesses and address the personal and professional issues involved with these changes. The title will launch with a cover price of $3.95 and an extended shelf-life of 3 months. The magazine will guarantee distribution of 300,000 copies.

Peter R. Morris, chairman of Success Multimedia Enterprises, said, "We believe that our publications and multimedia ventures are on the cutting edge of the ever-changing business landscape. We are addressing today's complex lifestyle and personal questions and are providing insightful answers for tomorrow's successful entrepreneurs."

"Steven Slon and Duncan Anderson are editors who have demonstrated the initiative and ability to put Success and Working at Home at the forefront of today's business magazines. They know what readers want and need, and how to deliver the information in a lively, interesting, service- and consumer-oriented way."

Mr. Slon had been managing editor of Men's Health magazine where he helped orchestrate the meteoric circulation rise from 250,000 to 1.3 million.

Mr. Anderson had been senior editor and a driving force at Success since 1988. His areas of special interest are innovation and management theory. Prior to joining the magazine, he wrote prolifically on management and technology for Science Digest, New York, Esquire and Science.

Scott DeGarmo, who had been editor and publisher of both magazines has been offered a senior level position commensurate with his current responsibilities to help expand the visibility and reach of SME globally.

Success was founded in 1891 by Orison Swett Marden, who edited the magazine until his death in 1924. The publication was relaunched in 1931 by Napoleon Hill, author of "Think and Grow Rich."