SmartMoney Interactive Launches

Posted on September 3, 1997

SmartMoney Magazine launched SmartMoney Interactive (SMI), a comprehensive resource on the World Wide Web for private investors, providing both decision-making tools on every major personal finance topic and daily updates on the latest investment opportunities. SmartMoney Interactive will be a complete personal finance service supported by both advertising and subscription sales.

SmartMoney Interactive is being launched in partnership with The Wall Street Journal Interactive Edition, a sister site, and the site that pioneered subscription sales on the Web. Access to SmartMoney Interactive is currently available at no charge to more than 100,000 Interactive Journal subscribers at either http://www.smartmoney.com or http://wsj.com

"We're excited about this powerful partnership," said Neil F. Budde, editor of The Wall Street Journal Interactive Edition. "Together with the Barron's Online content we began publishing in July, every level of investor and market-watcher will find what he or she needs."

SmartMoney Interactive is currently free for a limited time. Subscriptions to SmartMoney Interactive will be offered in combination with The Wall Street Journal Interactive Edition for $49 a year, or $29 a year for subscribers to either publication's print edition. In addition, SmartMoney Magazine subscribers will receive a special free trial to the combination package through November 30. All non-subscribers to the Interactive Journal get a two-week trial at no cost.

SmartMoney Interactive is continually updated each business day by a dedicated editorial staff of full-time reporters. Rather than republishing the contents of the print edition, SmartMoney Interactive is divided into three sections that offer new editorial features, original reporting and worksheets and tools.

SmartMoney, The Wall Street Journal Magazine of Personal Business, is a joint venture of Dow Jones & Company and the Hearst Corporation. Launched in 1992, SmartMoney has won prestigious awards for editorial excellence while achieving enormous circulation and advertising growth. The magazine's monthly circulation averages more than 700,000.