New Editors Join American Woman Motorscene

Posted on January 5, 1998

Celebrating its 10th year in business, American Woman Motorscene (AWM) magazine has expanded by adding a Marketing to Women division (M2W) with first year clients including AutoNation, USA, Wal-Mart Tire & Lube Centers and Working Woman magazine. AWM also launched its own website to complement the magazine, both of which are designed to educate and empower women on everyday automotive and travel-related products and services. To help facilitate the expansion, AWM has enlisted two additional editors to cover the growing women's market.

Backed by more than 15 years experience as a driver training instructor with Road Atlanta Driver Training Center and Skip Barber's Racing School, Linda Sharp, AWM's new east coast editor, brings with her not only first-hand operational skills, but also extensive experience as an automotive journalist with her own weekly column in the Atlanta Journal and Constitution, which is syndicated to more than 300 newspapers nationwide. She has also been a featured writer in Automotive Executive, Corvette Fever, Chevy Action, Ford Trader, SportsCar and Short Track Racing.

Cheryl Jensen, AWM's newly appointed midwest editor, is well-known for her long-distance rallies in South America, Australia, the Paris-Moscow-Beijing Raid, London to Mexico rally and in 1996, became the first American woman to finish the Dakar Rally, often described as the toughest race in the world. In addition to joining AWM, Jensen also has written for the Robb Report, Better Homes and Gardens, Car and Driver, Auto Week, Open Road, the Chicago Tribune, the Cleveland Plain Dealer and the Car Connection's website.

Steve Siler, AWM's editorial assistant, has been promoted to Associate Editor. Siler's responsibilities now include AWM's buyer's guides, road tests, new products, an AWM awards board member, and co-author of the annual awards script with Editor B.J. Killeen and Publisher, Courtney Caldwell. Wrapping up his journalism education at Loyola Maramount College in L.A., Siler's talent in automotive journalism continues to emerge as refreshingly unique, a lighthearted and entertaining style that talks to the consumer in a language they can relate to and understand.