MoneyCents Creates Website for Children

Posted on August 13, 1998

MoneyCents Inc. has created an interactive website for children ages 10-15, providing them with an entertaining enlightenment on how to earn, save, invest and spend money wisely. The website has been developed with input from a group of youngsters from various socio-economic backgrounds. It debuts at a time when public schools across the country have been mandated to provide personal finance into their curriculum.

With such interactive characters as "Bill, Princess Maxine Millions, Danny Dinero, The Re-Po Kid and Moonlighter," this website is designed to stimulate a youngster's natural fascination with money. Created by children, the characters provide the background for the learning experience, encouraging youngsters without distracting teens. The site allows users to take short cut links to other reference locations on the World Wide Web.

"This website is proving to be extremely popular with the kids as well as their parents and grandparents," reported Barbara Smart, president of MoneyCents, who originated the concept along with partner Lois O'Connor, a financial advisor. "By their own admission, many parents are not able to set forth the best examples of `fiscal responsibility,' so their response to this program has been overwhelmingly supportive," she stated.