Modern Bride Magazine Unleashes Bridezilla

Posted on January 11, 1999

Modern Bride, whose recent redesign gave the bridal category its biggest shakeup in years, is introducing the first original, regular comic strip in the history of bridal magazines. "Bridezilla", created by Los Angeles writer Kenny Kates and illustrated by Charles Stubbs, makes her debut in Modern Bride's February/March issue, on newsstands this week.

Loosely based on Kates' own fiancee, "Bridezilla" chronicles one woman's wedding-planning odyssey, her metamorphosis into "the beast called bride-to-be," and the havoc it wreaks on the lives of everyone involved. A full-page, multi-panel installment of "Bridezilla" will run in every issue of the bimonthly, which is read by more women than any other bridal magazine.

Gigantic, gowned, and bejeweled, Bridezilla represents "the monster in all of us," laughed Modern Bride editor-in-chief Stacy Morrison. "Engaged women today have to have a sense of humor about the ordeal that can be planning a wedding."

According to Morrison, Modern Bride readers will find welcome comic relief in Bridezilla. "We're trying to have fun with the whole idea of what bridal magazines can be," she said. "We want to remind readers to take it on the light side. Our role isn't to stress readers out; there are plenty of other places for that."

Modern Bride is the flagship publication of the Modern Bride Group at Primedia, Inc. The Modern Bride Company incorporates Modern Bride; ModernBride.com, Modern Bride Connection, 14 regional magazines delivering local wedding-planning information, WeddingNetwork.com, an Internet Gift Registry service; and The Great Bridal Expo, a national series of 40 live bridal events.