Martha Stewart Living Plans Social Network

Posted on May 25, 2006

A social network from Martha Stewart may be on the horizon. Reuters is reporting that Martha Stewart Living Omnimedia (MSO) is building an online social network that will allow users to share information like photos, scrapbooks and recipes. Reuters say the social network would also let users share their projects. The network would target women ages 25 to 45.

MSO chief executive Susan Lyne says, "There is no place like MySpace, like Friendster, for that demographic."

The new social network would be part of the Marthastewart.com website. Reuters says a tentative launch date is set for the second half of 2007.

Some bloggers are referring to the Martha Stewart social network as MarthaSpace and MyMartha. Other bloggers are concerned that the network is not launching until 2007 but they could be trying to get advertisers first before spending a bunch of money on the technology. They have a powerful brand and can probably afford to be more patient than the start-ups. A lot of media companies were burned during the last big round of web community building -- the Geocities days.

A social network is exciting but when will Martha blog? That's the real question we want answered.


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