Google Adsense Updates Terms and Conditions

Posted on February 26, 2008

Google AdSense - an advertising vehicle used by many bloggers - is updating its terms and conditions for publishers using Google AdSense. A post on the Google AdSense blog says the changes have to do with future products - that may be priced, paid, or managed differently than current products - and with privacy requirements - that punlishers notify their users of the use of cookies and/or web beacons.

This time around, most of the changes to the Terms and Conditions fall into two broad categories: 1) future products and features and 2) privacy requirements. Specifically, one of the main changes is that the terms anticipate future products that may become available in other advertising formats and mediums, for example Gadget Ads. As we look forward to monetizing more online and offline content, we've re-worded some portions of the terms to make them applicable across a broader array of media and formats -- anticipating, for example, that future products may be priced, paid, or managed differently than current ones.

We've also added some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers' use of innovative products and features like Gadget Ads and other offerings in the future.

The AdSense also says Google has made "made small changes throughout" the terms and services so be sure to read the entire revised document. Publishers will see the new terms will they try to login to Google Adsense. Publishers have until May 25, 2008 to accept the new terms.

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