E-greetings Network Website to Become Free

Posted on November 6, 1998

E-greetings Network, the creator of E-greetings digital greetings, announced that all of its E-greetings products will be free to customers as of November 18.

E-greetings are like illustrated greeting cards or animated postcards, but sent via E-mail. They are available from San Francisco-based E-greetings Network (formerly Greet Street), a provider of digital greeting products via the internet. Previously, E-greetings Network featured a mix of customer-paid and sponsored products on its website. Now, site revenue will be generated entirely by corporate sponsorships and advertising.

"More than 1.5 million customers, who have sent more than four million E-greetings, have already shown us that E-greetings are rewarding for both sender and recipient," said Tony Levitan, E-greetings Network's co-founder and Creator of Chaos. "We listened to our customers, who requested a larger collection of free E-greetings underwritten by corporate sponsorship."

"On the business side, sponsorship is quickly replacing banner advertising as the preferred method for reaching targeted audiences. We're currently sending nearly 100,000 E-greetings a day. Moving to a free consumer model will boost our volume even further, which will increase sponsor awareness," Levitan added.

E-greetings Animations can be selected and sent from the company's website in the same way as its postcard-style digital greetings. E-greetings of both types can be personalized with individual messages and received by anyone with an E-mail account and access to a web browser. E-greetings content includes both original artwork and licensed images from the entertainment world. Several of the new E-greetings Animations feature Mike Myers' popular "Austin Powers" movie character, as do a number of the postcard-style digital greetings. E-greetings Animations are viewed with Shockwave, a popular, free plug-in from Macromedia that is accessible from the E-greetings Network website. E-greetings Animations download in about 30 seconds with a 56k modem.