Chase and U.S. News & World Report Launch Online Education Finance Center
Posted on February 19, 1998
U.S. News and Chase announced that they have formed a marketing relationship combining their expertise in education and financing to create an online Education Finance Center. Together they have produced a customized, co-branded, Education Finance Center on U.S. News' award-winning higher education Web site, titled .EDU: The Colleges & Careers Center. This Education Finance Center will provide useful tools and resources for those interested in financing an education, and is part of the comprehensive .EDU site which gives students, parents, and graduates information they need to make smart choices about education and careers.
U.S. News & World Report has been a provider of consumer information on higher education for over ten years. The organization publishes America's Best Colleges and America's Best Graduate Schools, two annual publications which have been the largest selling college guide books in the United States. The U.S. News "Colleges & Careers" Web site is an extension of the guide books which takes advantage of the power of the Internet. The site has customized profiling tools and searchable databases which provide a directory of over 1,400 accredited colleges and graduate schools. .EDU: The Colleges & Careers Center routinely receives over 1.5 million page views per week.
This new relationship enables Chase to offer students, graduates, and parents, detailed information about its education finance products. Chase is the largest originator of education loans in the United States. In 1997, Chase originated over $1.7 billion in education loans.
In addition to their Web-based presence, the Chase and U.S. News relationship will also leverage the broad distribution channels of both organizations. Promotional messages describing the U.S. News college site and the Education Finance Center will run in the U.S. News & World Report magazine and in its college and graduate school guide books, available on newsstands. The agreement also gives Chase the exclusive opportunity to market its financial products on the U.S. News Web site, as well as to link from it to Chase's own Web site, www.chase.com.
