Email Marketing and Email Newsletters(home > business writing > email marketing)
Email publishing is a growing medium which includes a variety of different formats and styles. There are newsletters on an incredible number of subjects, some of which are on very specialized subjects. The ease and speed of newsletter publishing allows for this diversity. Some email newsletters are similar in style and content to printed newsletters or mini-magazines. These email newsletters function the same way a small zine or magazine does, and are delivered to readers who subscribe to receive them. Some email mailing lists are actually discussion lists which act like an ongoing virtual conversation, with messages delivered to all the subscribers of the group. To keep from being overwhelmed by new posts to the group, some subscribers may subscribe to a digest form of the list. The digest contains all of the messages posted either in a day or a week, bundled together into one text document. There are also mailing lists which inform subscribers about updates to a website or updates on a specific product.
Email Publishing Methods
There are different methods available to publish an email newsletter or mailing list; some are much more efficient than others. The most inefficient method is to use an email address book or to send the emails out individually. More efficient methods include utilizing software programs, free online services or professional list hosting services that charge a fee. Software for mailing lists is offered by web hosting providers, but it can be complicated and difficult to use for those who are not technically proficient. The free online services are effective and easy to use; be aware that most of these services run small ads on the newsletters and emails you deliver to your subscribers.
The professional services range greatly in price, but you won't have to deal with any unwanted advertising. It is also important to carefully read the contracts for both the free services and the professional services.
How Not to Grow Your List
After you have determined your method of distribution, you are will then faced with the problem of building your list. Newsletter marketing is a big topic and there are numerous articles online which address this subject. There are many ways to get new subscribers including placing sign-up forms on your website, advertising, listing the newsletter in directories and ad-swapping. You should not just simply add people to your list without their permission. This is known as SPAM and it is a big taboo and will quickly cause people to shun your list and your website. You also don't want to violate the CAN-SPAM Act. To avoid spamming newsletter owners have forms where people can request (opt-in) a free subscription or they can send an email to a specific address which will subscribe them. Newsletter owners also should also make it easy for subscribers to opt-out or unsubscribe from the list.
Whichever type of newsletter publishing you choose, it is important to understand the technology, the services available, spamming, the content of your mailing lists and how to market your newsletter to grow your subscriber list. This in-depth article provides information to get you started in email publishing, and includes links to resources where you can find additional advice and suggestions.
Marketing Newsletters and Mailing Lists
Some of the methods used for marketing your newsletter include ad-swapping, listing your newsletter in directories, placing advertisements and getting your website visitors to subscribe.
Probably the most important way to grow your list, however, is to have content that people want to read. The niche, or specialty, areas are the easiest to break into because there should be less competition in the niches. However, even niches have a lot of competition on the Internet these days. People subscribing to newsletters generally are interested in news, articles, information that helps them make or save money, advice and information about new websites and online resources. But newsletters providing updates for a website, newsletters covering a specific subject matter and discussion lists are also popular.
Once you have a mailing list or newsletter and you are ready to start increasing the number of subscribers, submit it to the newsletter directories. People use these directories to learn about newsletters in which they might be interested. For more promotional ideas, visit resources listed below, which contain additional information about marketing your newsletter.
Email Publishing Resources
Email Newsletter Marketing: Twelve Tips for Growing Your Subscriber Base: Read our article with a dozen tips for growing your email newsletter subscriber base.
Publishers Guide to Email Newsletter Design: Some handy tips for designing your email newsletter, including advice to "keep it simple."
So, You Want to Start an E-Zine?: Article about starting an ezine from Chip Rowe of ZineBook.com.
How to Publicize Your E-Zine: A well-written article by Chip Rowe of Zinebook.com which contains advice for promoting your ezine. The article includes lists of web directories and other resources.
Business Communications Marketing Resources: A directory of marketing publications and resources from Writers Write. General marketing advice and principals can also be applied to newsletter marketing.
A Beginner's Guide to Successful Email Marketing: Blogger Niel Patel offers some great advice for email publishing novices.
Why Newsletters Suck And How To Do Successful Email Marketing - An article about newsletter marketing from Forbes. General tips include quality over quantity and ingnore your unsubscribers (if it stays at a reasonably small number).