Ashton Kutcher Relaunches Show on YouTube
Posted on December 20, 2009
The CW quickly canceled Ashton Kutcher's model drama, The Beautiful Life, after just two shows. Ashton Kutcher isn't letting that stop his show. He is turning to YouTube to relaunch the show. Reuters reports that Kutcher believes the show can "find its legs on the Web."
"What we feel like we're doing is creating, in some ways, an industry first," Kutcher told Reuters. "A show that couldn't find its legs on television, we believe can find its legs on the Web."Several episodes that never aired on tv will be aired on YouTube. Ashton Kutcher is hoping he will be able to land sponsors that will allow new web-only episodes of The Beautiful Life to be produced. It is interesting gamble. Ashton Kutcher also a huge Twitter following to help him drive traffic to the shows on YouTube. The YouTube channel can be found here.
Using his own production company, Kutcher created "The Beautiful Life" as a show that looked at the underside of the modeling industry, including its cut-throat competition.
YouTube and Kutcher are banking on the TV-level quality to attract viewers in a crowded Web landscape that has plenty of expensively made reruns, but not a lot of high-end original content.