Primedia Acquires gURL.com Assets
Posted on May 29, 2001
dELiA*s Corp., a retailer to teenage girls and young women, announced that it has completed the divestiture of substantially all of the assets of its gURL.com online content and community site to Primedia Inc. The site will be integrated with Primedia's Teen Internet Initiative.
Fred Seibert, head of Primedia's Teen Internet Initiative, says in a statement, "By integrating the truly unique content from gURL across our existing teen Internet sites, we will be able to expand our new media presence and enhance the experience for our users and most importantly do so in a cost-effective and time efficient manner."
Primedia's teen brands include Seventeen, Your Prom, and the Primedia Youth Entertainment Group (Tiger Beat, Teen Beat, BOP, and six other magazines). Primedia has been investing heavily in the Internet. Some of its acquistions include About.com in 2000 and its Media Central joint venture with Brill's Media Holdings which recently acquired the entertainment industry website Inside.com.