Penguin Random House Acquires Personalized Gift Book Publisher Wonderbly

Posted on June 23, 2025

Penguin Random House (PRH) announced the acquisition of Wonderbly. Wonderbly will operate as an independent imprint within PRH.

Wonderbly is best known for its personalized gift books. It has sold more than 11 million books in over 140 countries. Wonderbly uses direct-to-consumer publishing model, proprietary technology and on-demand production to publish its titles. It has a a catalog of over 150 personalized children’s and adult titles and has sold over 11 million books in over 140 countries.

Wonderbly was named Children's Publisher of the Year at the 2021 British Book Awards and was shortlisted for both Children’s Publisher of the Year and Publisher of the Year at the 2025 British Book Awards.

Nihar Malaviya, CEO of Penguin Random House, said in the announcement, "We're thrilled to welcome Wonderbly to Penguin Random House. Asi and the Wonderbly team have built a remarkable company at the intersection of storytelling, technology, and thoughtful gifting. We are excited to support their continued growth and to learn from their dynamic, customer-centric approach."

Asi Sharabi, CEO of Wonderbly, says, "Wonderbly has been one of the most wondrous adventures; built by an extraordinary team, powered by passionate customers, and fuelled by a shared belief in the power of books to spark joy and human connection. We're incredibly proud of the moments our stories have created for families around the world. As we join Penguin Random House, we're stepping into an exciting new chapter-one that gives us the platform to dream bigger, reach further, and create even more meaningful connections for and between readers everywhere."

The book below, Where are You...?, is an example of the type of book Wonderbly publishes. This particular books is customizable on Amazon.com.