Primedia and Brill Form Media Central

Posted on January 5, 2001

Primedia Chairman and CEO Tom Rogers has announced that it is combining its 172 newsletters, magazines, websites, conferences, databases and other products that focus on the media industry into a new subsidiary called Media Central. Additionally, Brill Media Holdings, the company founded by Steven Brill that runs Brill's Content magazine and Contentville.com, has a minority interest in Primedia's Media Central. Steven Brill has been named chairman and chief executive officer of Media Central. Media Central is a subsidiary of Primedia and will be overseen by David Ferm, president of the Primedia B2B Group.

Primedia properties to be included in Media Central include Kagan World Media, Folio Magazine, American Demographics, Cable World, Simba, MediaCentral.com and Circulation Management. Media Central has also taken a minority interest in the properties of Brill Media Holdings, majority ownership and control of which will remain with Steven Brill and the BMH partners.

``The rationale for this venture is as compelling as it is obvious,'' said Primedia Chairman and CEO Tom Rogers. ``By virtue of a variety of transactions over the years, including our recent purchase of Kagan World Media, Primedia has gathered in one company, but in different corners of the company, the single best collection of information resources for people in the media business on subjects ranging from book publishing to high-tech advertising, to satellite television distribution, to magazine publishing, to cable television, to sports marketing.''



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