Celebrity Blogs Used to Promote Networks and Services

Posted on November 20, 2005

Celebrity blogs seem to be launching with increasing frequency as we head into the last month and a half of 2005. But these are not stand alone blogs. They are attached to a new service or blog network launch. They are part of the launch promotion or they are added to give the network of blogs a traffic boost. The latest blog is Flea's blog on the NBA's Blog Squad website from the Red Hot Chili Peppers. The Blog Squad also includes a few other celebrity bloggers including actor Victor Williams (King of Queens) and Eric Millegan an actor on Bones.

Recent celebrity blog launches include:

• Flea on the NBA's Blog Squad
• Elisha Cuthbert to promote the NHL's blogs.
• Hilary Duff to promote AOL's Red Service.
• Tommy Lasorda's Blog to promote the MLBlogs service.
• Director blogs to promote films.

Expect celebrity blogs to be used increasing in 2006 to promote new services and to help kick off blog networks from the mainstream media.