Wieder Publications Launches Health and Fitness Website

Posted on January 27, 1998

Weider Publications announced Fitnessonline, a resource for health and fitness on the Web. fitnessonline is divided into seven "channels" designed to address various health and fitness interests. When logging onto the site, users can double-click on one of the channels from the pulldown menu. Channels include: training, lifestyle, nutrition, talk, shop, search, and newstand. The channel content covers four main areas: news and information, interactive features, online c ommunities and a cybermall.

fitnessonline's content includes fitness news via daily bulletins from Reuter's newswire, interactive features such as the "Celebrity Game", access to editorial features from all of Weider's publications and chat rooms and online forums. In the "Celebrity Game" visitors mold and shape the body image of their favorite celebrity by answering simple nutritional questions. Based on the answers given, the selected celebrity image changes before the users eyes.