Webintosh.com renamed The MacObserver

Posted on December 29, 1998

The MacObserver announced it has joined The MacAddict Network. Known for the past two years as Webintosh, the company also announced the re-birth of the online magazine as The MacObserver. Founded in January 1997, The MacObserver features daily Mac news, analysis, resources, and weekly columns.

"This new partnership adds a new perspective to The MacAddict Network and brings increased awareness to The MacObserver," remarks Dave Hamilton, Business Manager for The MacObserver.

"After a lot of thought, we decided that the name 'Webintosh' didn't accurately describe the content of our site. We feel 'The MacObserver' more fully encompasses the essence of what we're about," says Bryan Chaffin, The MacObserver's Editor-in-Chief. "Joining the MacAddict Network at the same time makes this change even more appropriate."

Published by Imagine Media, the core of the network consists of MacAddict.com and Guy Kawasaki's The EvangeList, while other existing members of the network's unique affiliate program are among the best Mac sites on the Internet and include: MacSurfer,VersionTracker, NoBeige, O'Grady's PowerPage, AppleJedi, The Iconfactory, Inside Mac Games, EveryMac, Mac Resource Page, MacFixit, deal-mac, MacGamer's Ledge, MacCentral, and As the Apple Turns. Affiliate sites are selected based on the highest editorial criteria.