Universal New Media Launches News of the Weird Show

Posted on December 9, 1998

Togglethis has announced the premiere of its latest toggled show, Xippy Malone, Cub Reporter, an interactive news reporter on the Internet. The toggled show is based on the popular syndicated newspaper column, Chuck Shepherd's News of the Weird.

Toggled shows are delivered to consumers' desktops via email and combine the visual experience of watching TV with the interactivity of the Web. The show is produced in conjunction with Universal New Media, the interactive arm of Andrews McMeel Universal, and brought to viewers by AT&T Inter@ctive Communications.

Beginning today, Xippy Malone will deliver News of the Weird to consumers' desktops, who will then help Xippy Malone edit headlines by clicking, dragging, pushing and pulling him. Xippy Malone showcases the interactivity of toggled shows, which enable entertainment programming to be broadcast directly to consumers. News of the Weird is in its 10th year of syndication and appears in almost 400 newspapers and on numerous websites.