United News & Media Launches U.S. Parenting Magazine Division

Posted on February 15, 1999

United News & Media has announced the launch of United Parenting Publications (UPP), a new division of its market-leading U.S. consumer publishing business UAP Inc. United also announced the acquisition of Bay Area Parenting.

The division will publish free regional parenting monthlies, websites, yearbooks and directories, and promote sponsored family events. Its portfolio currently comprises fifteen consumer monthlies serving major metropolitan markets in five states. It is the leading publisher of free parenting publications in the United States, with a combined average monthly circulation of 985,000.

Nigel Donaldson, Chairman and CEO UAP Inc., said: "We have identified an excellent growth sector which stands to benefit enormously from UAP Inc.'s unique ability to reach and service markets on a local and national level. With the U.S. newborn population set to reach an all time high over the next few years, and the US population set to double over the next century, this is an exciting opportunity for us."