Times Mirror Magazines Acquires Biking Magazines

Posted on January 13, 1998

Times Mirror Magazines announced the acquisition of Ride BMX, SNAP, and BMX Business News, published by Ride Publishing. All three magazines will be added to the TransWorld Media group, a division of Times Mirror Magazines that focuses on youth-oriented titles. Brian Sellstrom is President of TransWorld Media and The Skiing Company.

Ride BMX, in publication for more than 5 years, is the market leader in advertising pages in its category of freestyle BMX magazines. SNAP, which covers the racing side of the BMX sport, is also the market leader in its category in terms of advertising pages. BMX Business News is widely distributed in bike shops across the country and has a circulation of approximately 9,000.

Times Mirror Magazines' TransWorld Media group currently consists of six titles, in addition to the RIDE titles. These include Snowboard Life, the magazine for freestyle (non-extreme) snowboarders; TransWorld SKATEboarding, the world's #1 skateboarding magazine; TransWorld SNOWboarding, the world's #1 snowboarding magazine; TransWorld Skateboarding Business, TransWorld Snowboarding Business, and Warp, a youth title covering skateboarding, snowsports, surfing, style, and music.