TheKnot.com Launches Video Channel

Posted on March 12, 2005

TheKnot.com has announced the premiere of "The Knot TV," an all-weddings, all-the-time video channel. The Knot TV network is promising real wedding stories, wedding fashion shows, hot wedding trends and "I Do How To's". The Knot TV" is launched in collaboration with Atlanta-based Internet broadcaster Multicast. Multicast delivers the content on "The Knot TV" in a triple-pane format in which the consumer can watch a video segment, interact with synchronized "call to action" events, and browse links on the Web without leaving the integrated presentation platform. Multicast says the platform also delivers video content optimally regardless of the consumer's bandwidth connection speed.