The Story of Hacking Netflix

Posted on November 15, 2005

Newstimeslive.com has an article that tells the story of Hacking Netflix, a brand blog started by Mike Kaltschnee that covers Netflix and other DVD rental services. The article said that initially Netflix basically ignored Kaltschnee's initial emails but eventually a product manager called him. Today, Netflix is respectful of the blog.

Neil Hunt, the company's chief product officer, had awfully nice things to say about HackingNetflix when he appeared with Kaltschnee on a CNBC show last month.
"He's extremely well-informed. In fact, we find that the comments posted on Mike's blog and other similar blogs are extremely useful for us to help keep a pulse on what people are saying and thinking out there," Hunt said, according to a transcript of the show posted online.

The article said Kaltschnee makes money from affiliate buttons on the website for Netflix and Blockbuster.com.