The Princeton Review Acquires Apply Technology

Posted on May 11, 1998

The Princeton Review has acquired Apply Technology, LLC, a leading publisher of college application software. The acquisition solidifies The Princeton Review's position as a resource for students in transition from high school to college.

Through agreements with more than 650 college admissions offices, Apply produces exact duplicates of each school's application, both on screen and in print. Approximately two million students apply to college electronically each year, and Apply is the only free electronic application process available. Last year, students using Apply software generated more than 300,000 applications. That number is expected to jump to half a million in the upcoming school year.

"Apply has revolutionized the college application process," said John Katzman, president of The Princeton Review. "The Princeton Review's mission is to help students find, get into, and pay for college and graduate school. This acquisition reaffirms our commitment by enabling hundreds of thousands of college-bound students to take advantage of Apply's technical wizardry."

Under the terms of the acquisition, Apply will operate as an independent division of The Princeton Review and will continue to promote vigorously the 650 institutions represented in its software and publishing titles. Apply products will be closely integrated with and marketed in Princeton Review's courses, publishing, software and website.