The Miramax Cafe Relaunches

Posted on October 14, 1997

Taking custom Internet publishing to the next level, the Miramax Cafe Web site was relaunched today with a preview at the Apple Market Center. Powered by the latest Oracle technology, it delivers custom pages on-the-fly to provide Miramax a sophisticated brand building marketing database. The new Miramax Cafe site was created and engineered by IntegratedMedia, Inc. (NYC), which launched the original pre-Netscape site in 1995 and has maintained it since.

Using a gritty, New York City attitude as its visual metaphor, the Miramax Cafe site reflects the independent, intellectual and multicultural attitude that is the Miramax brand image. At heart, the new Miramax Cafe site is a business tool that dynamically serves customized content based on user profiles and marketing priorities.