The Fortune Group Relaunches Your Company Magazine as FSB

Posted on October 25, 1999

Your Company magazine, published as a joint venture by Time Inc. and American Express Small Business services, changes its name to FSB: Fortune Small Business with the November issue. FSB will also make its newsstand debut in November, according to managing editor Hank Gilman and publisher Kathy Kayse. FSB is published eight times a year and will be distributed on newsstands at major airports in Chicago, New York and San Francisco, and at Barnes & Noble, Borders and Waldenbooks stores nationwide, with a newsstand price of $2.95.

"We've been closely aligned with Fortune - the leader in magazine business journalism -- for the last two years, so our new name reflects more of what we are: a member of Time Inc.'s Fortune Group," Gilman says. "FSB will have 16 additional pages in each issue, allowing us to more fully cover the interests of our audience of small business owners."