Surfboard Maker Uses Blog to Sell Boards

Posted on December 5, 2007

A weblog by a surfboard maker 42 Surfboards is showing the construction of surfboards from start to finish using photographs and text. The blog debuted earlier this year according to Surfers Village.

42 Surfboards, one of the world's few builders of traditional chambered wood surfboards, has a brand new website. In a nice synergy of old and new, you can now check out the latest wood fishes, single fins, longboards, and big-wave guns without getting covered in wood chips and sawdust.
At 42 surfboards.com, you can see some of the more common custom shapes that 42 Surfboards has been turning out. And at 42surfboards.blogspot.com, you can see some of Lars Bergstrom's clients' unique wood boards as they make the transition from log to longboard or from sapling to singlefin.

Some of Lars Bergstrom's boards are sold directly from the 42 Surfboard blog. Based on this message on the blog it sounds like the boards are selling very well.

The boards you see posted are the ones that are available. There were 21 boards available between October and December. All of those except the 5'10 Fish that was finished on 11/23/07 have now been sold. If we are able to finish anything else between now and the end of the year, it will be posted here. If you see something you want for Christmas, it is first come first serve as the boards are posted.

This is a very smart use of a blog. It is similar to what you see on some of the craft blogs where crafters show off their designs and creations and also sell them directly from their blogs.