SportsExtra Signs Deal to Expand Content to Wall Street Sports

Posted on January 13, 1998

SportsExtra! has inked a marketing partnership with Wall Street Sports, a unique and innovative simulated sports stock market site that combines the excitement of professional sports with the challenge of Wall Street.

Wall Street Sports is one of the fastest growing sites on the Web. After being featured in the Wall Street Journal and Men's Journal, Wall Street Sports is averaging over 4.5 million page views per month. "By partnering with a sports news site like SportsExtra!, we know our audience will continue to grow at an exponential pace. We will also develop many loyal new users who can come to our site to get the necessary information to make their next trade," said Lawrence Cotter, CEO of Wall Street Sports.

Wall Street Sports operates a sports stock market simulation where athletes have been transformed into securities. SportsExtra! will be providing all the content for Wall Street Sports' five different sports sections as well as a java applet scoreboard on these pages which rotates all the day's scores in every major pro and college sport.