Slow Start for AMI's Reality Weekly
Posted on February 20, 2012
AMI's Reality Weekly is off to a slow start. Coverage of the reality TV world seems like a great idea given all the reality TV shows. However, a great deal of this information can be found online. Richard Spencer, editor-in-chief of the US edition of OK! magazine is also the editor-in-chief of Reality Weekly.
Spencer said in a January 2012 release, "This magazine looks like nothing else in the market. It reflects the fun and unpredictability of reality TV and presents a fast moving mix of what America enjoys so much about reality TV-it's uncensored and addictive. This will be the #1 authority on reality television and will have more access than any other celebrity title."
Adweek reports that Reality Week started with 350,000 copies on newsstands. AMI's goals were to reach 1 million copies on newsstands within six weeks. So far the publisher has a distribution of 500,000 - 50% of its goal. Adweek says ad pages have also dropped from from 10 to 12 pages per issue to six ad pages in the latest issue.
