Scene and NewsChannel 5 Announce Strategic Alliance

Posted on July 23, 1998

NewsChannel 5 and Scene Entertainment Weekly officially announced their plans to work together in online publishing. The new alliance will link the two media outlets' websites, as well as create co-branded online editorial, including "Scene's Music & Entertainment Picks Of The Week" provided by Scene and available on NewsChannel 5's website. Each week, visitors to NewsNet 5, NewsChannel 5's interactive website, will be able to find the week's top entertainment choices, determined by the editorial staff at Scene.

"Online publishing is about partnerships," said Keith Rathbun, associate publisher of Scene Entertainment Weekly. "While we are continuing to develop and expand our own website, Scene Online, we are also targeting new audiences through content partnerships. This allows us to continue to serve our loyal readers, while reaching out to new people."

Scene Online is the interactive version of Scene Entertainment Weekly, Cleveland's premier entertainment magazine now in its 29th year. Both Scene's print and online publications are owned and published by Northeast Scene Inc.