Rocketboom Vlog Sells Ads for $40K

Posted on February 9, 2006

Rocketboom's ad auction on eBay has ended with a winning bid of $40,000. Rocketboom auctioned off 5 original video ads that they would create themselves. Rocketboom is a daily video news blog (or vlog) starring Amanda Congdon.

For the highest bidder, we will create five original, fifteen second (minimum) - one minute (maximum) post-roll commercials that will span five days of programming, Monday-Friday, March 6 through March 10, 2006. Each day that week a different commercial that we create for your company will be played at the conclusion of the Rocketboom episode.

Rocketboom reaches a minimum of 130,000 people per day and each day's video, over the course of several days, receives over 200,000 complete views. Thus, the advertisement reach for this auction is currently a minimum of one million views.

Rocketboom retained complete control over the creation and design of the ads so it will be interesting to see what they come up with. The winning bidder has the eBay member profile of starfinder5. Daily Vodcasts says Rocketboom was expecting a bid of $50,000 or higher.


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