Report: Style.com to Launch Print Magazine

Posted on April 21, 2011

AdWeek is reporting that Conde Nast's Fairchild Fashion Group is planning to launch a print magazine based on the Style.com website. The site was the old home of Vogue, before Vogue.com was launched.

AdWeek says the glossy magazine will launch after fashion week in September. It will have its domain name, Style.com, in its title. The magazine is being developed by Fairchild Editorial Director Peter Kaplan and Style.com Editor-in-Chief Dirk Standen. It will be tough competing with Vogue and other fashion magazines in the crowded field. However, it does have a popular website with 4.6 million viewers according to Fairchild.