Primedia Launches Consumer Magazine for Digital Homes

Posted on January 30, 2004

Primedia, Inc. has announced The Connected Guide To The Digital Home, a consumer magazine dedicated entirely to adopting and integrating audio, video, information, telecommunications, security and other personal and home technologies. Formerly known as Audio Video Interiors (AVI), The Connected Guide To The Digital Home is being introduced as the natural evolution of AVI. The magazine will be published by the Home Technology & Photography (HT&P) Group of Primedia, Inc.

Bill Gloede, previously editor of Mediaweek and Cable World, will assume the role of The Connected Guide's editorial director. Gloede, a noted industry arbiter of media convergence who has covered the market over the past 20 years, oversees a staff of contributors specializing in a wide array of technologies and product integration.

Beginning with the March/April 2004 issue, The Connected Guide To The Digital Home will aid consumers as they acquire and adapt high tech solutions. The Connected Guide To The Digital Home will be published eight times a year, with bi-monthly publication for the first three issues (March/April, May/June, and July/August) and then monthly publication from September-December, 2004, with a bi-monthly January/February, 2005 publication. The publication will deliver a circulation rate base of 70,000.

"The market is demanding a publication that speaks directly to consumers who want to know what to buy, how to get it installed, and how to get the most from their systems and lives," said Carol Campbell, publisher of The Connected Guide To The Digital Home. The magazine directly reflects the concurrent growth of the market for connected systems. AVI was the first magazine to represent the home theater market, and we will continue our leadership in the expanding connected systems market. Our advertisers are being led by consumer demand to respond to the convergence market in household and personal systems, and so are we."



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