Primedia Acquires In-Fisherman Titles
Posted on May 12, 1998
William F. Reilly, chairman and chief executive officer of PriMedia Inc. announced that PriMedia expanded its position in the fishing enthusiast segment of the outdoor recreation market by acquiring In-Fisherman, of Brainerd, Minn.
With the addition of the In-Fisherman titles, PriMedia reaches more than 2.2 million outdoor recreation enthusiasts with more than twenty titles including: Power & Motoryacht, Sail, Bodyboarding, Splash, Surfing, Volleyball, Boating for Women, Canoe & Kayak, Climbing, Fly Fisherman, Bowhunter, Horse & Rider, and Practical Horseman.
In-Fisherman publishes In-Fisherman and Walleye In-Sider, magazines for freshwater fishing enthusiasts, and produces In-Fisherman Television, a fishing cable program. Other publications include Catfish Guide, Walleye Guide and Bass Guide. The company also produces The In-Fisherman radio show, owns and operates the Professional Walleye Trail fishing tournaments and markets books, videos and apparel.
"In-Fisherman is a perfect PriMedia enthusiast property. We are the authoritative source for outdoor recreation enthusiasts," said Reilly. "This acquisition is an example of PriMedia's strategy of acquiring authoritative, targeted media products."
