Primedia Acquires Fleet Street, Publisher of Equus Magazine
Posted on June 8, 1998
William F. Reilly, chairman and chief executive officer of PriMedia Inc. announced that PriMedia has become the largest publisher in the equine enthusiast market by acquiring Fleet Street, of Gaithersburg, Md., publisher of EQUUS, Dressage Today, HorsePlay and TTeam Up With Your Horse. EQUUS has a circulation of 150,000, and is a leading equine enthusiast magazine focused on horse performance and care. With the addition of the Fleet Street titles, PriMedia's equine group will have nearly two million readers. PriMedia's equine group also includes Horse & Rider, Practical Horseman, Dressage & CT and Arabian Horse World.
"If we were to build an equine group from scratch, these titles would comprise the ideal group," said Reilly. "The Fleet Street acquisition reinforces and extends PriMedia's stature as the premier authoritative source in the equine market, addressing all aspects and levels of horse enthusiasm."
